Creating a marketing plan for your new business is one critical aspect in building a business that survives its first year. If done correctly, your marketing plan is so much more than a budget and strategies. It can serve as your guide to identifying and reaching your customers and staying engaged with them. It should also outline ways to adjust your methods as you learn what works and what doesn’t. Let’s look at what is included in a marketing plan, and the steps needed to create a great one.