Securing Customer Data

Securing customer data is the right thing to do. It will save you money, it will make you money, and it will engender trust with consumers so that they will want to transact with you more.

05 Steps to Effective CRM

Customer relationship management (CRM) has two main elements: a database with details on every past and current customer and prospect and a process of converting the initial lead or contact to a customer, and to engage in repeat business. It sounds simple enough, but in reality most companies handle CRM poorly.